The Marketing A.A.S. program is designed for students who want to find careers in traditional marketing, digital marketing, market research, sales, advertising, public relations or related fields. The program will also provide you with a strong foundation of business knowledge.

In this program, you will be exposed to traditional and digital marketing strategies and develop an understanding of consumer behavior, content marketing, data analytics, email marketing and the use of advertising to promote or market products and services. Your study will focus on determining strategies to address marketing needs in a traditional and digital world.

The program prepares you with the skill sets required to obtain employment upon graduation. Some graduates may wish to transfer to a four-year institution and articulation agreements exist with several colleges.

This program is offered by the Business and Criminal Justice Department.

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Career and Transfer Opportunities

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Graduates are prepared for entry-level positions in direct marketing, business marketing, sales, digital marketing, business development, and more, with job titles like account executive, public relations specialist, product manager, and marketing manager.
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Salaries vary based on position and degree attainment. Many management or upper-level positions require a bachelor's degree or higher. Here are median salaries taken from the Bureau of Labor Statistics (as of 2017): Sales Representatives, $59,310; Advertising Sales Agent, $48,620; Public Relations Specialist, $50,660.
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Recent graduates have transferred to SUNY Albany, SUNY Plattsburgh, SUNY Empire State College, SUNY Cobleskill, Siena College, The Sage Colleges, Excelsior College, New England College of Business, The College of Saint Rose, Utica College, and Skidmore College.

Get in Touch

Department or program information:

Ricky P. Thibodeau
Business and Criminal Justice DEPARTMENT CHAIRPERSON

Program admission information:

Guenther Enrollment Services Center, Room 223
Regular Hours: Monday – Friday, 8 a.m. – 5 p.m.
Summer Hours: Monday – Friday, 8 a.m. – 4 p.m.