The Marketing A.A.S. program is designed for students who want to find careers in traditional marketing, digital marketing, market research, sales, advertising, public relations or related fields. The program will also provide you with a strong foundation of business knowledge.
In this program, you will be exposed to traditional and digital marketing strategies and develop an understanding of consumer behavior, content marketing, data analytics, email marketing and the use of advertising to promote or market products and services. Your study will focus on determining strategies to address marketing needs in a traditional and digital world.
The program prepares you with the skill sets required to obtain employment upon graduation. Some graduates may wish to transfer to a four-year institution and articulation agreements exist with several colleges.
This program is offered by the Business and Criminal Justice Department.
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NOTE: Additional educational requirements and/or certifications may be needed for some careers.
